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Goals of the Communications Audit

The BCTF Executive Committee passed the following motion to set the goals for the communications audit:

That the goals for the communications audit be to:

  1. conduct an inventory of Federation publications, identifying purpose, timing, and target audiences.
  2. identify members’ sources of information regarding the BCTF and key issues in education.
  3. assess members’ and activists’ familiarity with Federation publications.
  4. determine which aspects of Federation communications members value.
  5. identify strengths and weaknesses in internal and external Federation communications.
  6. identify future communications opportunities and solicit advice from members for new approaches to Federation communications.
  7. assess costs, values, and environmental impact of Federation communications.